PageSpeed Score Benchmarks for Kids Stores
Based on analysis of 44 Shopify stores • Updated January 4, 2026
Performance Distribution
| Percentile | Value |
|---|---|
| Top 10% (Excellent) | 68 |
| Top 25% (Good) | 57 |
| Median (Average) | 53 |
| Bottom 25% (Needs Work) | 36 |
| Bottom 10% (Critical) | 28 |
Industry thresholds: Good ≤ 90, Needs improvement > 50
What is PageSpeed Score?
Definition
PageSpeed Score is Google's comprehensive performance metric, rating your site from 0-100 based on multiple factors including loading speed, interactivity, and visual stability.
Why It Matters
Higher PageSpeed scores correlate strongly with better SEO rankings, lower bounce rates, and higher conversion rates. Google has confirmed page experience is a ranking factor, and scores below 50 are flagged as 'poor' in Search Console.
How We Measure It
We run each store through Google's PageSpeed Insights API, which combines lab data from Lighthouse with real-world Chrome User Experience data. The score weights metrics like LCP, FID, CLS, and Time to Interactive.
Key Findings
- •The average Kids store scores 49 on PageSpeed, falling into Google's "poor" category
- •Top 10% of stores achieve scores of 68+, giving them a significant competitive advantage
- •There's a 39 point gap between top and bottom performers in this niche
- •Some stores in this niche fall below Google's minimum acceptable threshold
- •Source: Boostra analysis of 44 Shopify kids stores, 2026-01-04.
Want to Know Exactly Where Your Store Stands?
Our benchmarks show the industry landscape. A personalized CRO audit reveals the specific opportunities to outperform your competition in the kids space.
- ✓Full performance analysis across all metrics
- ✓Prioritized recommendations for kids stores
- ✓Competitor comparison and gap analysis
How to Improve Your PageSpeed Score
- Audit and remove unused CSS and JavaScript to reduce page weight
- Implement efficient caching strategies for static assets
- Optimize your Shopify theme by removing unnecessary apps and code
- Use optimized, properly-sized images throughout your store
- Minimize main-thread work by deferring non-critical JavaScript
- Reduce the impact of third-party scripts like analytics and chat widgets
- Consider a performance-focused Shopify theme if your current theme is bloated