Trust Gaps Benchmarks for Furniture Stores
Based on analysis of 17 Shopify stores • Updated January 4, 2026
Performance Distribution
| Percentile | Value |
|---|---|
| Top 10% (Excellent) | 3 |
| Top 25% (Good) | 1 |
| Median (Average) | 1 |
| Bottom 25% (Needs Work) | 0 |
| Bottom 10% (Critical) | 0 |
Industry thresholds: Good ≤ 0, Needs improvement > 2
What is Trust Gaps?
Definition
Trust Gap Score measures how well your store meets shopper expectations for trust signals—the elements that convince visitors your store is legitimate, secure, and reliable.
Why It Matters
Online shoppers are increasingly cautious. 81% of consumers need to trust a brand before buying. Trust signals like reviews, security badges, clear policies, and social proof directly impact whether visitors convert or abandon their carts.
How We Measure It
We analyze each store for the presence and quality of key trust elements: customer reviews, security badges, payment icons, shipping/return policies, contact information, social proof, and brand authenticity signals. Lower scores indicate better trust optimization.
Key Findings
- •The median Furniture store has a trust gap of 1, indicating moderate trust signal implementation
- •Best-in-class stores (P10) achieve trust gap scores of just 0, showing strong trust signal optimization
- •The 3 point spread between top and bottom performers shows trust optimization is a key differentiator
- •Furniture shoppers have specific trust expectations that most stores partially address
- •Source: Boostra analysis of 17 Shopify furniture stores, 2026-01-04.
Want to Know Exactly Where Your Store Stands?
Our benchmarks show the industry landscape. A personalized CRO audit reveals the specific opportunities to outperform your competition in the furniture space.
- ✓Full performance analysis across all metrics
- ✓Prioritized recommendations for furniture stores
- ✓Competitor comparison and gap analysis
How to Improve Your Trust Gaps
- Add authentic customer reviews and ratings prominently on product pages
- Display trust badges, security seals, and payment icons clearly
- Include detailed shipping and return policy information
- Show real-time inventory and social proof (e.g., 'X people viewing')
- Add founder story or 'About Us' content to build brand authenticity
- Implement live chat or clear contact options for customer questions
- Display any press mentions, certifications, or industry awards